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Reach: As many customers as you sign up
Cost: $25 to $75 per mailing zone of 10,000 homes
Money Mailer is a service that lets companies send text-message coupons when they purchase a direct-mail campaign. According to Ashok Desai, owner of the southeastern Tennessee-based Family Dry cleaners, which has four locations, one of the benefits of text-message coupons is that you can offer them at a specific time or day of the week. Desai calculates that he gets about a 10 percent redemption rate per coupon, which he entices customers to buy via fliers in each of his stores, and direct mail to local residents, urging them to sign up.