7 Common Mistakes to Avoid When Starting Up

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Thinking Too Small

“Plan no small plans,” says Craig Jennings, serial entrepreneur and founder of Powhattan Consulting Corp. Paul Graham, investor and founder of start-up incubator Y Combinator, offers similar advice in a 2006 essay he wrote, titled “The 18 Mistakes That Kill Startups.” Graham wrote that entrepreneurs seem to sometimes unconsciously avoid risk, stepping away from challenges in ways that are hard to recognize in ones self. “If you make anything good, you’re going to have competitors, so you may as well face that,” Graham wrote. “You can only avoid competition by avoiding good ideas.”