7 Common Mistakes to Avoid When Starting Up

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Being Rigid About Your Idea

At some point, a company may need to change direction, and the founder has to be willing to go along with this change. “The key design work often happens after launch,” Skorman says. “Being agile and flexible means that no matter how much I love this idea I have to be flexible. It’s also a sort of opportunism.” Changing course doesn’t always mean adapting to failure. Sometimes it may be a matter of seizing a market opportunity that had not before been apparent. Tom Ehrenfeld, author of The Startup Garden: How Growing a Business Grows You, says, “Be prepared to constantly ask what exactly you are selling right now, what solution you are dealing with for your customers.”