7 Common Mistakes to Avoid When Starting Up

5 of 7

Assuming That Passion Is Contagious

Whether you’re pitching to investors, motivating employees, or selling your product, be sensitive to the kind of response you are getting from your audience. Skorman says he learned this lesson, that enthusiasm is not always contagious, over time. “If you had talked to me thirty years ago, I would have said it’s easy to start a company,” he says. “All you have to do is mortgage your house and be ready to work 20 hours a day.” Entrepreneurs often get carried away with their own ideas, Skorman says, to their companies’ detriment.