7 Common Mistakes to Avoid When Starting Up

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Ignoring Strong Criticism

Shows says that her work sometimes requires that she tell business owners the very thing they don’t want to hear, like they’re targeting the wrong market, for example. She’s obligated to just “sit down with them and be very honest,” she says. “Being nice only means that nothing inside me cares enough to tell you what the reality of it is.” The ability to take that strong criticism may counteract the failure to learn, which Ehrenfeld says can bring down any start-up. “When things don’t go according to plan, throw blame out the window,” he says.