7 Common Mistakes to Avoid When Starting Up

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Skimping on the Business Plan

Joanna Shows, a business coach with business coaching firm ActionCOACH, says that she sees a solid business plan as the single most important step in laying the groundwork for future success. “The business plan is absolutely the breathing embodiment of the business,” she says, adding that a good business plan will provide space for flexibility while still setting parameters on heedless ambition. “Business is almost like a cattle field,” Shows continues. “You can roam all you want within the field, but once you hit the electric fence it is going to zap you.”