Move Over, Mary Kay

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Stella & Dot

Jessica Herrin, a founder of, sought to create a company selling customizable jewelry, but the allure of direct selling with a multi-level model steered her business. Stella & Dot sells through a network of commission-earning stylists who host in-home trunk sales of the merchandise, and who can earn more by becoming coaching new stylists. It also incorporates a vibrant website and social-media presence. Stella & Dot is growing so fast as a business, it was No. 67 on the 2010 Inc. 500.