Move Over, Mary Kay

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Paperly

This start-up stationary-and-personalized paper-goods sales operation loves to party. Paperly's 150 "consultants" host at-home gatherings where they showcase the company's sleek stationary, stickers, and labels. The company started with just six agents three years ago, and CEO Jay Rudman says "it's growing in just the logarithmic fashion we expected." Now in 35 states, the company is not yet rationing off sales territories. "It's a bit Darwinistic in that point of view, but we provide them with all the right tools for a very low investment," Rudman says.