Fix Your HR Mess: 5 Start-up Solutions

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Gamify Employee Wellness: Keas

Want to lower healthcare costs through…fun? Imagine your entire sales team taking a healthy cooking class, or your CFO winning a prize for biking to work everyday. It could happen. Former Google exec Adam Bosworth founded Keas, the San Francisco-based company (named after a precocious species of parrot) behind this program that uses gamification to encourage activity and nutrition. When a company signs up for Keas's 12-week wellness program, it breaks into small teams, in which compete to complete the tasks. Teams earn modest cash and gift prizes along the way. The idea is to let peer pressure encourage wellness.