True Crime: Most Shocking Moments in Entrepreneurship

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Gamblin' Man

Rice to Riches founder Peter Moceo

In 2003, Moceo founded a high-end rice pudding shop called Rice to Riches in New York City's Little Italy neighborhood. While the man was certainly passionate about making delicious pudding, he was apparently getting rich in a very different industry. In 2005, he was arrested and charged with being the mastermind of a staggering $22 million-a-year gambling ring—which was reportedly operated out of his chic pudding storefront some of the time. Although the underground activities stopped, Moceo is still selling more than a dozen varieties of rice pudding out of his suspiciously named shop.