Start-ups to Watch in 2012

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Pawngo

Launched in June, Pawngo is best described as an online pawn shop: users can put up an item of value and receive relatively small loans. In less than six months, the Denver-based start-up, venture-backed by several firms included Lightbank and Daylight Partners, has already loaned more than $2 million in 46 states to users. CEO Todd Hills says: "We felt that with the current economic conditions and the tightening of credit, there is a new set of customers out there that this service lines up very well with."