Start-ups to Watch in 2012

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Birchbox

Founders Hayley Barna and Katia Beauchamp founded Birchbox, a $10 per month subscription service that sends beauty samples to members, last year. Less than a year old, Brichbox currently has around 45,000 users and 25 employees. Birchbox closed a $1.4 million seed round, from investors including First Round and Accel Partners. The service has expanded to giving beauty advice, via their blog. “We were inspired by the idea that every woman would want a best friend who’s a beauty editor and is helping them curate the clutter,” says Beauchamp.