Norm Brodsky's 5 Most Controversial Business Ideas

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Competition is Great

When rival start-ups began to pour into the records-storage business, Brodsky was thrilled. “In a young industry like ours, you have to spend an inordinate amount of time and money just explaining what you do and why prospective customers should pay you to do it,” he explains. The more competitors you have, the easier that task becomes.” Competition makes comparison-shopping possible, which simplifies your sales pitch. All you have to do is explain to a sales lead why you’re better than the next guy. (For more, read "The More the Merrier", September 2005.)