Norm Brodsky's 5 Most Controversial Business Ideas

Mark Weiss
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Marketing is a Waste of Money

“Much of what passes for marketing these days is a waste of time and money that has nothing to do with building a good solid business,” Brodsky says. A slick brochure or presentation lacks soul in Brodsky’s view, and indicates to your customers that you are just like everyone else. Brodsky would rather have homemade marketing materials (see above) that reinforce that his business is like a family, and will treat you well. Your marketing collateral should “reflect who we are, not some marketer's idea of who we should be,” he says. (For more, read "Marketing for Dummies", October 2005.)