Who's the Boss?

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David Neeleman JetBlue

David Neeleman founded JetBlue in 1999 after serving as an executive at Southwest Airlines. He was removed from the CEO position in 2007, and later reflected on how he felt to be fired from his own company. “It’s horrible,” Neeleman told Portfolio magazine in 2008. “It’s something you could never imagine happening to you. It’s not something you’d ever want to wish on anybody—that’s for sure.” What happened next? Neeleman launched Azul, a domestic Brazilian airline with 37 planes.