Great Storytellers, Great Leaders
POM Founder Lynda Resnick
"Story is Lynda's mantra," Guber says. "If she can't find the story she can tell in the product, she simply doesn't sell the product. Whether it is POM Wonderful, the pomegranate juice, Get Crackin' pistachios, or replicas of Jackie O’s pearls, her narrative wins the day and hearts of her audience."