Great Storytellers, Great Leaders

Getty
4 of 5

Apple Founder Steve Jobs

"Jobs' Job One is story," Guber says. " he knows his devotees can't just be customers—he needs apostles for his products who tell his story as their own and move it forward. Look at the lines in front of his stores when he opens new products. After he tells his story, the reaction reminds me of folks waiting for a big movie opening."