The Pros and Cons of Going on 'Shark Tank'

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Pro: “It’s like a million-dollar commercial.”

Tracy Noonan, founder of Wicked Good Cupcakes: "If you want to jumpstart your business, 'Shark Tank is definitely the way to go. It exposed us to a huge market that we wouldn’t have been exposed to otherwise. It’s a million-dollar commercial, that’s for sure."

Aaron Krause, inventor and CEO of Scrub Daddy sponges: "You’re being exposed to 7 to 10 million people in the U.S., and there are reruns all the time. Plus, if you do well, they’ll give you a follow-up episode, where they talk about your deal and how you’ve been doing. After the show, Walmart came to us--we didn’t go to Walmart. I couldn’t even get into supermarkets before.