The Pros and Cons of Going on 'Shark Tank'

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Pro: “You get to be a quasi-celebrity.”

Krause of Scrub Daddy: "The credibility that you get from ‘Shark Tank’ is incredible. It’s brand recognition. People associate us with it, and you get to be a quasi-celebrity."

Mike Hartwick, CEO and founder of Surfset Fitness: "As far as building a brand, the culmination was going on ‘Shark Tank.’ It just propels your brand so fast."