The Pros and Cons of Going on 'Shark Tank'

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Pro: “The Sharks are great PR reps.”

Hicks of Villy Customs: "The Sharks have good crews behind them that listen to what you’re saying and make suggestions. Sixty percent of the business we get today is from the show."

Noonan of Wicked Good Cupcakes: "We have Kevin O’Leary behind us, and he’s been great PR. He mentions us everywhere. We also have his entire team helping us out: interns, graphic design, and marketing people. It’s a tremendous amount of help."