The Pros and Cons of Going on 'Shark Tank'

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Con: “Giving up a big piece of the pie is hard."

Hicks of Villy Customs: "I realized I’d need to give up quite a bit to get the $1.5 million in funding from Mark Cuban and Barbara Corcoran. For what we wanted to do, $50,000 wasn’t going to help our company. But giving them a big piece of the pie is certainly hard to do.”

Krause: "We gave up 20 percent in equity for $200,000. It's like buying a house."