The Pros and Cons of Going on 'Shark Tank'

Courtesy Villy Customs
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Pro: "It legitimizes whatever you're doing."

Hicks: "It instantly legitimizes whatever it is you're doing. No matter where you go or what you do, you can use that as your trump card. Pretty much everybody knows the Sharks are not going to go into something unless it's an amazing idea."

Hartwick of Surfset Fitness: "Being on the show forever associates us with pop culture. We got a ton of media after going on the show. We've done Katie Couric, TMZ, and some other shows. It's something people talk about."