Recovering From a Blow to Your Brand's Reputation

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Facebook's Privacy Breach

In October of 2010, a Wall Street Journal investigation found that Facebook was unwittingly feeding information about its users to third-party app developers and advertisers. The report came after months, if not years, of scrutiny over concerns about Facebook's relatively lax security controls, so the news struck a serious chord among the company's most vocal privacy critics. In response, the company admitted the error, and amended its privacy policy. The company also partnered with TRUSTe, a Web start-up that offers privacy compliance certification.