Recovering From a Blow to Your Brand's Reputation

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Martha Stewart's Lockup

When Martha Stewart went to prison after being convicted of lying to government officials about a stock sale in 2005, she made the best of her situation. According to her biography, she requested a job in the prison kitchen, and planted fresh vegetables in the prison garden to improve the prison meals. Stewart's method for averting disaster is clear: just keep going. Since her release, she has "designed new homes, forged a slew of merchandise deals, completed a 750-page book, and launched her 24-hour radio channel," according to a recent BusinessWeek article.