Recovering From a Blow to Your Brand's Reputation

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Michael Vick's Dog Fighting Ring

Ever since Michael Vick was arrested, convicted, and served prison time for his involvement in dog fighting, he's turned a complete 180. After numerous public apologies, the Philadelphia Eagles QB became a spokesperson for animal rights, and has toured the country speaking out against dog fighting in the offseason. The Associated Press named Vick the 2010 NFL Comeback Player of the Year.