Recovering From a Blow to Your Brand's Reputation

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The Chicago Tylenol Murders

The "Chicago Tylenol Murders" is a 1982 reference to when cyanide was slipped into several packages of Tylenol, killing seven people. The company responded swiftly, offering a $100,000 reward for the capture of the person responsible, though the reward was never claimed. The company also moved quickly to recall all bottles from store shelves nationwide and set up hotlines for concerned customers, earning praise from The Washington Post, which noted "the company is candid, contrite, and compassionate, committed to solving the murders and protecting the public."