Recovering From a Blow to Your Brand's Reputation

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Rupert Murdoch's Hacking Scandal

As it unravels, Murdoch's News of the World scandal, in which employees are accused of phone hacking and police bribery, offers fresh perspective on how a company should comport itself during a crisis. On Saturday, July 16th, Murdoch decided on a bold route: The newspaper magnate took a full-page ad in every newspaper in England with a giant title saying, "We are sorry."