Business Tips from the Best New Chefs

Food & Wine magazine, Best Chefs 2010, Alex Seidel, Fruition
Marc Piscotty
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Think About Vertical Integration

Last year, Alex Seidel purchased a farm where he grows fresh ingredients and raises livestock for his Denver restaurant, Fruition. “It’s about having an understanding of where your product comes from,” says the chef-owner, who has developed a seasonal menu that features classic American comfort food. “Owning the farm has been inspiring for our kitchen staff,” he says.