Retail Makeover: From Church to Nightclub to Upscale Mall

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Rethinking Retail

Limelight is billing the marketplace as a "turn-key solution" for entrepreneurs and innovative retailers, which can rent a location for a fraction of the cost of a full Manhattan storefront. Menache's retail experiment is having luck wooing products such as Hunter Boots (pictured) and Havaianas sandals into becoming original vendors. Each is opened its first U.S. storefronts in Limelight.