7 Worst Tweets of 2012
KitchenAid attacks Obama.
During the first of this year’s presidential debates, President Barack Obama mentioned his late grandmother, who died three days before he took office. Minutes later, KitchenAid’s official account made a fatal error.
What went wrong: An employee of KitchenAid mistakenly fired off a tweet from the corporate account, rather than his or her personal account, and it went out to KitchenAid’s more than 24,000 followers.
Solution: To avoid confusing personal and corporate Twitter accounts, use a social media management system that prompts employees with a confirmation window before they send messages from high-profile handles. Even a simple “Are you sure?” pop-up helps.