7 Worst Tweets of 2012
UK ambassador bashes Argentina.
This October, Britain’s ambassador to Chile, an avid soccer fan, sent out a tweet in Spanish alluding to a popular Chilean taunt used in matches against archrival Argentina. The offensive chant (translated): “Argentines, faggots, you lost the Malvinas because you are idiots."
What went wrong: The ambassador insisted that he sent the tweet from his private account and never meant it to go public. He apologized, explaining that he immediately deleted the message.
Solution: Even though tweets can be deleted, they leave an electronic trail that stretches across the web. The right social media management system will include basic training modules to make sure all employees are up to speed on this.