7 Worst Tweets of 2012

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All these Twitter blunders were highly preventable. A little basic training and the right social media management technology could have spared a lot of embarrassment and apologizies, not to mention angry customers, and lost revenue. With the right tools, companies can instead focus on connecting with clients on social channels--and tap into $1.3 trillion in value waiting to be unlocked.

--Ryan Holmes is the CEO of HootSuite , a social media management system with five million users. He's in the trenches every day with Facebook, Twitter, Google+ and the world's largest social networks.