7 Worst Tweets of 2012

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This will be remembered as the year business took the social media plunge. More than 80% of executives now believe their brands can get more sales and bigger market share by using social media, according to a 2012 Economist report. But while social media use and ROI have grown, so have social media blunders. In 2012, businesses still learning how to use Twitter produced a bumper crop of embarrassing, insensitive, and incriminating tweets. Here’s a look at the worst ones and how some basic training could have helped.