Sales Tips from the World's Toughest Customers

Associated Press
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The Bama Companies: Commit to Quality

"In a sense, when I pick one supplier over another, it's like I'm buying its entire facility," says Paula Marshall, CEO of The Bama Companies. "It's not just about your ability to supply a product and ensure the supply; it's also about the facility the product is made in. Is it clean? Does it have a good maintenance program and good food-safety programs in place? In order for me to serve my customers, I have to be confident that I'm buying a safe and reliable product from you."