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An Enhanced In-Store Experience
High-end customers have high-end demands. Following a recent private viewing of the Burberry collection at London Fashion Week, in-store customers were given access to buy the collection immediately through a custom-built Burberry iPad application. According to Burberry, the app “creates luxury customer purchasing experience,” as well as allows customers to view all in-house created content, like video look-books and films. Now, 25 Burberry stores in 16 countries will offer customers the iPad when they visit the store.