Six Smart Business Uses for the iPad
A Better Connection to the Customer
“Consumers expect technologies in their lives,” said Pat Martucci, founder and CEO of Incentient, a company that offers iPad solutions to businesses. Lacking technology, he says, customers “hit the hotel rooms, and suddenly they go back to 1965.” Incentient's iPad software connects hotel guests to room service, concierge, housekeeping, and bellman services. Some hotels, like Hotel Indigo in San Diego, keep iPads at the front desk and let guests use them to send Tweets or check e-mail in the comfort of the hotel’s lobby and bar.