Six Smart Business Uses for the iPad
A New Point of Sale
One automaker, Mercedes, saw an opportunity to use the iPad in its dealership sales process. The MB Advantage software allows Mercedes dealers to begin recording key customer information while they are standing next to – or seated in – the car they are selling. It also gives salespeople on the dealership floor access to marketing programs for specific models and increases the speed and efficiency on the return of lease vehicles. “The iPad will provide a competitive advantage to our dealers by increasing their service levels through a more flexible financing process,” said Andreas Hinrichs, vice president of marketing for Mercedes-Benz Financial, in a release.