Businesses Innovating on the Edge

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Iraq and Afghanistan Veterans of America

Non-profit IAVA provides veteran services structured around social media. It was started in 2004 by soldier named Paul Rieckhoff, who was returning from serving in Iraq. He found that the U.S. vet services weren't relating to him the way he related to his fellow returning troops, which was primarily through social media. Now large companies, from banks to donation services, are looking to partner with IAVA. "This company is getting a lot of attention because it's working," says Dust. "Say you have a vet going back to a rural town of 500 people, social media becomes a very powerful tool to reach that person."