Businesses Innovating on the Edge

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Founded in 2001, Voxiva has recently adopted a simple concept more often seen in the third world: Using text messages to relay information. One of its U.S. services, Text4baby, uses text messages to educate pregnant women about what prenatal care they may need. The company uses the same technology to help people quit smoking with a service called Text2quit. "The idea here was that this technology is working wonders in smaller countries," says Dust. "Why not use it here?"