Businesses Innovating on the Edge
Started in China as a simple manufacturer of affordable appliances such as refrigerators, Haier is now a major global player. "For example, every air conditioner at Dartmouth is an Haier because it is inexpensive but reliable," says Govindarajan. "This company found a way to do it better, and other countries responded." Haier is now a billion-dollar company that serves North America, Asia, and Europe.