Small Giants

1 of 15

Quietly and gradually, a new class of great companies has been forming. These companies don't fit comfortably into any of the three categories we normally put businesses in: big, getting big, and small. Most are growing, often in unconventional ways, but several have chosen not to grow at all, and a few have made conscious decisions to scale back their operations. Here, from Bo Burlingham's book Small Giants, are 14 companies that choose to be great instead of big.