The Smartest Products of the Decade

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Movies delivered to your mailbox. It's a simple concept executed to perfection. So well in fact, that's it one of the few companies that can say it went toe-to-toe with Walmart (which tried a rival service) and beat 'em. The ubiquitous red envelopes are now sent out to 11 million subscribers, but many now stream The Karate Kid and Paul Blart Mall Cop directly to their TVs and computers -- technology that will help ensure the company's survival in a post-DVD world. As CEO Reed Hastings told Inc. in December 2005, "That's why the company is called Netflix and not DVD-by-Mail."