The Smartest Products of the Decade

Corbis
12 of 21

JetBlue

It seems the only advancements commercial airlines made in the last few years were charging for bags, eliminating lunch, and allowing passengers time to enjoy a view of the tarmac. Since 2001, however, JetBlue has provided a low-cost, high-service alternative. The airline has had its ups-and-downs, but it has never wavered from putting passengers first. Direct routes, per-trip pricing, free TV, wireless Internet, and tasty snacks offer a welcome alternative to the major carrier cattle cars. JetBlue has sparked other entrants like Virgin America, and hopefully (doubtfully) the big fellas are paying attention to the grounded idea of making the skies friendly once again.