The Smartest Products of the Decade

8 of 21


Ridiculous? You bet. Is kitsch a primary part of its appeal? Absolutely. But these silly blankets with sleeves somehow turned into a runaway hit, with a reported $5 million in sales since 2008 and Snuggie pub crawls popping up across the country. During a decade when our airwaves were filled by Billy Mays and his ilk, peddling countless As Seen on TV wares, the Snuggie stands out.