Social Media Tips You Can Learn From Big Business

Screen Grab Nike
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If you’re going to create an app, make it unique.

Think outside the box. Nike created an app that has nothing to do with its shoes. Nike Training Club is a training app that offers users their own personal mobile trainer with custom-built workouts, audio guidance, and on-demand instructions. Corvida Raven, social media strategist and blogger at, suggests that small businesses have a clear direction before jumping on the app bandwagon. She suggests that small businesses come up with something innovative and effective rather than redundant and unproductive.