Social Media Tips You Can Learn From Big Business

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Put your fans to work creating promotional video.

Sony Music is partnering with the Michael Jackson estate for “Behind the Mask,” a crowdsourced video for a song by the late King of Pop. Fans will have the opportunity to send in their own home videos of them filming props, backgrounds, playing instruments, or singing, and the most enthusiastic clips will be chosen and woven into Jackson’s next music video.
Similarly, small businesses can recruit their most enthusiastic fans to submit videos for a potential commercial, testimonials for their website, video posts on Facebook, Tumblr, YouTube, or other social media sites—or create a pop song.