Social Media Tips You Can Learn From Big Business

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Solicit suggestions and feedback from your social media followers.

When JetBlue social media strategist Morgan Johnston and his colleagues were called to a meeting to discuss how to increase awareness of the @JetBlueCheeps Twitter account, they opened up the discussion to their Twitter followers—asking their opinions on what should be done differently. You don’t always have to have all the answers. Social media presents a unique opportunity to engage in a productive two-way discussion with your customers. “Tweet with your team. It’s a great opportunity to get that real-time market research,” recommends Johnston.