Social Media Tips You Can Learn From Big Business

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Run exclusive social media promotions.

Last year, JetBlue devised its Twitter Ticket Giveaway—the company tweeted secret locations in New York City, Buffalo, and Boston where people could received free plane tickets—in celebration of the company’s 10th anniversary. By sending out a tweet for action, businesses can connect with their customers in a fun way, while rewarding their most loyal and enthusiastic customers with lucrative prizes.