An Ad Maestro’s Greatest Hits

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Rodents Home Alone

Client: Orkin
Campaign: Big Bugs
Tagline: Keeping Pests in Their Place
Year launched: 2008
Impressions: The most viewed video on The Richards Group's YouTube channel.
Conceit: Rodents and big bugs make themselves at home in your absence.
Punch line: “You … were not supposed to be back until Sunday.”