An Ad Maestro’s Greatest Hits

Screenshot via YouTube
13 of 14

Musical Fruit

Client: Fruit of the Loom
Campaign: Music Video
Year launched: 2005
Conceit: In a music video parody, men in produce costumes sing with unselfconscious enthusiasm about underwear.
Deadpan lyrics: “I don’t care what you want to wear down there, because I’ve got everything you need.”
If you want more: The Fruit Guys even have their own interactive site, also made by The Richards Group, FruitGuyFans.com.